Experience Strategy & Event Leadership

Beth Hassell
Thompson

Twelve years building white-glove experiences — from national industry conferences to the wedding day someone's been dreaming about since they were a kid.

Portrait of Beth Hassell Thompson
Building a team

Hiring for experience leadership?

12+ years scaling event and member-experience portfolios for $1M–$50M+ companies, including through acquisition and rapid growth.

See the track record → Planning a celebration

Booking a planner for your event?

Weddings, showers, and milestone celebrations planned with the same precision behind conferences of 650+ people.

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12+
Years in experience & event strategy
$1.5M+
Annual experience portfolio managed
650+
Attendees, largest national conference
90 / 30+
Exhibitors & speakers coordinated
Beth Hassell Thompson
About

A people-first approach to big, complicated days

Placeholder — Beth's bio goes here. Add 2–3 paragraphs in your own voice: how you got into this work, what you love about it, and what it's like to work with you. This is the section that should read equally well to a recruiter and a bride.

Executive profile

Executive leader with 12+ years driving experience strategy, large-scale event portfolios, customer engagement, and organizational growth for national networks of companies generating $1M–$50M+ in annual revenue. Known for building high-impact, white-glove experiences that drive measurable growth in engagement, retention, and brand loyalty. Experienced in start-ups, private equity environments, post-acquisition integration, and cross-functional leadership.

  • Oversaw $1.5M+ annual experience portfolio, improving cost efficiency and vendor performance
  • Designed and implemented end-to-end member journey strategy increasing engagement and retention
  • Developed the White Glove Service Training Program, adopted across member companies
  • Scaled a national event portfolio to 650+ attendees, 90 exhibitors, and 30+ speakers
Executive leadership & strategy Experience & event portfolio strategy Strategic partnerships & contract negotiation Revenue growth & sponsorship strategy Cross-functional leadership Financial & budget management
Career

Professional experience

Jan 2023 — Present
Vice President of Experience
CORE Group — Austin, TX / Remote
Directs enterprise-wide experience and member journey strategy across a national network. Leads a $1.5M+ annual experience and event portfolio and a 10-person cross-functional team; created and scaled the enterprise-wide White Glove Service Training Program.
Feb 2022 — Jan 2023
Senior Director of Events
CORE Group — Austin, TX / Remote
Directed event operations during a critical national-expansion phase, scaling systems and improving execution workflows across all events.
Mar 2020 — Feb 2022
Senior Event Manager
CoreLogic / Cotality Restoration + Repair
Managed end-to-end execution of large-scale industry events across multiple markets, including annual conferences for 500+ attendees and budgets exceeding $1M.
Feb 2018 — Feb 2020
Event Manager
Cotality Restoration + Repair / NextGear Solutions
Executed corporate and client-facing events, managing logistics, vendor partnerships, and on-site execution for multiple concurrent programs.
Oct 2014 — Feb 2018
Executive Coordinator
Cotality Restoration + Repair / NextGear Solutions
Supported post-acquisition integration across five company acquisitions and partnered with marketing and executive leadership during acquisition and growth phases.
Portfolio

A look at the work

Interviews, recaps, and photos from twelve years of corporate conferences, trade shows, internal culture, and private celebrations.

Programming

Keynote speakers I'd book again

Part of running a great conference is knowing who belongs on the stage. Two speakers from recent years I've been especially impressed by:

Tyler Gillum performing on stage Tyler Gillum presenting Fans First Entertainment
Tyler Gillum
Head Coach, Savannah Bananas
Placeholder — why you'd recommend Tyler. Add a couple sentences: what his keynote covered (looks like "Fans First Entertainment" / engagement culture), how the room reacted, and why you'd book him again.
Promo clip from Tyler
Clint Pulver performing on drums Audience participating in Clint Pulver's interactive keynote
Clint Pulver
World-renowned drummer & keynote speaker
Placeholder — why you'd recommend Clint. Add a couple sentences: what made his interactive, audience-participation keynote land, and why he's worth booking again.
Reputation

What people say about working with Beth

Beth energy is infectious. She detail oriented and efficient... extraordinarily resourceful, works hard and will move a mountain with a tea spoon of that is what is required. She holds teammates accountable but values everyone's contribution.
Sarah E. BarnesChief Innovation Officer, UI Charitable — managed Beth directly
Beth is a phenomenal talent. She is respected and loved throughout our industry. I literally have never met a person who doesn't like Beth. Her leadership style is kind and strong.
Scott SevereSVP, Alliances and Industry Relations
Beth brings so much life and positivity to any team she works with. She is a proven leader and manages virtual and live events flawlessly. As her manager, I was grateful that she would extend a warm welcome to our new hires.
Jenn BarberHead of Marketing, Yelp for Restaurants — Beth's manager
Beth OWNS the NGS tradeshow world that we depend on heavily for industry visibility and thought leadership. There is no job too little, or too intimidating for Beth to contribute to. Beth is a 1st Round draft undoubtably.
Casey CaputoVisual storyteller, brand builder — worked with Beth on the same team
Beth is the kind of teammate that everyone wants to pick first... She treats small events and tasks with the same attention to detail and care as she does large ones. She brings the kinds of qualities that make other employees want to elevate themselves.
Jessie EplingSr. Contractor Engagement Manager
Beth's never afraid to go above and beyond to meet a deadline or goal, no matter how lofty. Her dedication is unmatched. Like any great hero, she's often vital to success, but rarely seen or recognized for what she does.
Adam GraceSVP, Product Management
Get in touch

Hiring, or planning something of your own?

Whether you're evaluating me for a role or thinking through your own event, I'd love to hear from you.

bethhassell@yahoo.com 662.701.8967

Looking for the full resume?

Download a PDF copy of Beth's resume — executive profile, key achievements, and complete work history.

Download resume ↓
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